The Jefferson Center for Learning and the Arts
Evaluating Your Executive
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New Approaches, New Purposes

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It is not a difficult matter to collect criticism about executive evaluation. Perhaps the ultimate criticism is that it does not happen. Most estimates are that sixty to seventy-five percent of not-for-profit executives have no regular evaluation by the boards they serve. And, not uncommon is the report that a sizeable majority of those who do receive evaluations do not have a positive assessment of that experience.

 

This is not a not-for-profit CEO problem alone. Writing in the Wall Street Journal, Tim Schellhardt asks, “If less than ten percent of your customers judged a product effective and seven of ten said they were more confused than enlightened by it, you would drop it, right? So why don’t companies drop their annual performance reviews?” Whether executive evaluation is administered to not-for-profit CEOs or for-profit CEOs, the questions are many and the criticisms severe:

 

“Most performance review systems reinforce a paternalistic world, one built on distrust and the assumption that the boss (or board) knows more about our skills, abilities and commitments than we do. This dependency works against empowerment. And focusing on individual problems rather than looking at system issues works against the grain of quality improvement.” Rick Mauer

 

“The basic nature of performance appraisals is [that] the board (or boss) takes responsibility for development…and exercises that responsibility through a discussion of strengths and weaknesses. This is an exercise of sovereignty regardless of how lovingly it is done. It makes no sense to talk of team- and partnership-oriented cultures…and still hold on to this artifact called performance appraisal.” Peter Block

 

“It takes the average CEO six months to recuperate from the typical performance appraisal.” Tom Peters

 

So what to do? Well, what we hope to do in these pages is three things:

 

1.      Encourage board members to regularly and thoughtfully evaluate their executive.

2.      Enable your board to go about the tasks of evaluation in a way that promotes learning and strengthens the trust between board and executive.

3.      Present a variety of evaluation inventories and processes, from which you may choose the ones that fit the culture of your organization.

 

What we will not do is assume that all of you on every board ought to go about this evaluation task in the same way. We greatly favor putting you and your fellow board members in charge of determining the “what works best for us” question. You can and should take hold of the distinctive culture and mission of your place and fashion the kind of evaluation processes that match who you are and what you value. (p 2-3)

Click here to read the Foreword!

The People Involved

Donn F. Vickers has had a kinetic career living in five cities and working in five different professions. In Honolulu and Chicago he taught music in private schools and performed in jazz groups and symphony orchestras. In Rochester he was a Presbyterian clergyman especially involved in the civil rights movement. In Syracuse he did research and development in higher education at the Syracuse University Research Corporation. In Columbus he was the founding director of The Thurber House literary center and the previous director of The Jefferson Center.  This is the sixth resource for not-for-profit managers published during his tenure as the Executive Director of The Academy for Leadership & Governance.

Kelly Stevelt Kaser is the Director of Research and Programs for The Academy for Leadership & Governance. In this role, she manages educational programs and retreats, coordinates events, and conducts literature reviews and background research for leadership publications.  Kelly has an M.A. in Cultural Policy and Arts Administration and a B.A. in English literature with an economics minor from The Ohio State University.  She also provides financial and personnel management services for The Jefferson Center. 

The Editorial Advisory Committee was comprised of ten community leaders: 4 executive directors, 4 board presidents and 2 nonprofit managers.  These individuals meet throughout the entire development of the publication to share insights and lessons learned.  The committee included:

 

Barbara Acton, Executive Director, Childhood League Center

Jan Allen, Life and Executive Coach, Jan Allen Unlimited

Jeffrey Biehl, Executive Director, Access Health Columbus

Lisa Chambers, Executive Director, TECHCORPS Ohio

Luke Feck, Writer, Editor

Ruben Castilla Herrera, Coordinator, Latino Leadership Initiative

Cindy Hilsheimer, Principal, SC search consultants, llc

Eric Ireland, Market Development Manager, Ashland Specialty Chemical Company

Aaron M. Riley, Executive Director, Columbus AIDS Task Force

Janelle Simmons, Director of Development & Communications, Community Shelter Board