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New Approaches, New Purposes
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It is not a difficult matter to collect criticism
about executive evaluation. Perhaps the ultimate criticism is that it does not happen. Most estimates are that sixty to seventy-five
percent of not-for-profit executives have no regular evaluation by the boards they serve. And, not uncommon is the report
that a sizeable majority of those who do receive evaluations do not have a positive assessment of that experience.
This is not a not-for-profit CEO problem alone.
Writing in the Wall Street Journal, Tim Schellhardt asks, “If less than ten
percent of your customers judged a product effective and seven of ten said they were more confused than enlightened by it,
you would drop it, right? So why don’t companies drop their annual performance reviews?” Whether executive evaluation
is administered to not-for-profit CEOs or for-profit CEOs, the questions are many and the criticisms severe:
“Most performance review systems reinforce
a paternalistic world, one built on distrust and the assumption that the boss (or board) knows more about our skills, abilities
and commitments than we do. This dependency works against empowerment. And focusing on individual problems rather than looking
at system issues works against the grain of quality improvement.” Rick Mauer
“The basic nature of performance appraisals
is [that] the board (or boss) takes responsibility for development…and exercises that responsibility through a discussion
of strengths and weaknesses. This is an exercise of sovereignty regardless of how lovingly it is done. It makes no sense to
talk of team- and partnership-oriented cultures…and still hold on to this artifact called performance appraisal.”
Peter Block
“It takes the average CEO six months
to recuperate from the typical performance appraisal.” Tom Peters
So what to do? Well, what we hope
to do in these pages is three things:
1.
Encourage board members to regularly and thoughtfully evaluate their executive.
2.
Enable your board to go about the tasks of evaluation in a way that promotes learning and strengthens the trust
between board and executive.
3.
Present a variety of evaluation inventories and processes, from which you may choose the ones that fit the culture
of your organization.
What we will not do is
assume that all of you on every board ought to go about this evaluation task in the same way. We greatly favor putting you
and your fellow board members in charge of determining the “what works best for us” question. You can and should
take hold of the distinctive culture and mission of your place and fashion the kind of evaluation processes that match who
you are and what you value. (p 2-3)
Click here to read the Foreword!
The People Involved
Donn F. Vickers has had a kinetic career living in five cities and working in five different
professions. In Honolulu
and Chicago he taught music in private schools and performed
in jazz groups and symphony orchestras. In Rochester he was
a Presbyterian clergyman especially involved in the civil rights movement. In Syracuse
he did research and development in higher education at the Syracuse University Research Corporation. In Columbus he was the founding director of The Thurber House literary center and the previous
director of The Jefferson Center. This is the sixth resource for not-for-profit
managers published during his tenure as the Executive Director of The Academy for Leadership & Governance.
Kelly Stevelt Kaser is the Director of Research
and Programs for The Academy for Leadership & Governance. In this role, she manages educational programs and retreats,
coordinates events, and conducts literature reviews and background research for leadership publications. Kelly has an M.A. in Cultural Policy and Arts Administration and a B.A. in English literature with an economics
minor from The Ohio State University. She also provides financial and personnel management services for The Jefferson
Center.
The
Editorial Advisory Committee was comprised of ten community
leaders: 4 executive directors, 4 board presidents and 2 nonprofit managers. These
individuals meet throughout the entire development of the publication to share insights and lessons learned. The committee included:
Barbara Acton, Executive Director,
Childhood
League Center
Jan Allen, Life and Executive Coach,
Jan Allen Unlimited
Jeffrey Biehl, Executive Director,
Access Health Columbus
Lisa Chambers, Executive Director,
TECHCORPS Ohio
Luke Feck, Writer, Editor
Ruben Castilla Herrera, Coordinator,
Latino Leadership Initiative
Cindy Hilsheimer, Principal, SC
search consultants, llc
Eric Ireland, Market Development
Manager, Ashland Specialty Chemical Company
Aaron M. Riley, Executive Director,
Columbus AIDS Task Force
Janelle Simmons, Director
of Development & Communications, Community Shelter Board
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