''Accessibility,'' ''outreach'' and ''inclusiveness'' are a few of the noble
buzzwords adopted by many not-for-profit arts organizations.
But not all boards of trustees put such words to work in developing a meaningful
relationship with those they serve.
In recent months, the board of the Columbus Symphony Orchestra seemed not to
hear the wishes of many of its subscribers, who wanted Alessandro Siciliani reinstated as music director. And when Opera Columbus
decided to move its productions from the Palace and Southern theaters Downtown to Mershon Auditorium at Ohio
State University, opera fans
were surprised and not uniformly pleased.
Arts boards can seem distanced from, and even unresponsive to, their audiences.
Cultural institutions have many constituents, and finding a balance among differing
opinions, needs and wants can be a daunting task, especially during a period of economic hardship.
''When financial difficulties are prevalent, there is a tendency to bunker
down,'' said Russell Willis Taylor, president of National Arts Strategies (formerly National Arts Stabilization) in Washington. ''Yet nonprofit boards should be transparent in the way
they operate. In fact, it's the law.''
Human nature causes us to expect much from our leaders, whether they be U.S. presidents or arts board chairmen. But while
high-level politicians are typically groomed in their chosen fields for decades, arts-board leaders often do not have that
kind of experience. Well-intentioned and often well-heeled, they sometimes take command with only scarce familiarity with
the artistic product or the institution.
During difficult times, Taylor
said, it is wise not to scare away volunteer board members.
''This is a really tough time for boards, and some respond better to the pressure
than others,'' she said. ''You don't want to make it so difficult for them that no one wants to serve. If the public wants
to run an organization, they have to be willing to put in the same amount of time and money.''
That said, boards must make the effort to reach out, to listen, to take various
viewpoints into consideration. Not doing so can create a public furor and even jeopardize an organization.
Being well-intentioned and putting in the time is not enough. Even money can't
solve all problems.
''The bottom line (for a good board) is the mission and caring deeply about
it,'' said Donn Vickers, a veteran of numerous not-for-profit boards who is executive director of the Jefferson
Center for Learning and the Arts and the Academy
of Leadership and Governance.
Vickers and others associated with these institutions have written widely on
board responsibility.
How much should an arts board listen to its audience?
''The arts are in difficult times,'' said Ric Wanetik, former executive director
of the Greater Columbus Arts Council and an international arts consultant.
''How arts organizations adapt and become innovative, and how the community
responds to and supports them will be the test of an effective arts leadership board.''
How far should boards go in soliciting public opinion?
''You are not going to conduct a survey of the audience about artistic issues
that are really quite complicated,'' Vickers said. ''The better thing is to get board members in place who are representative
of the broader public you are serving, and hoping to serve, and hammer out the artistic issues in that way.''
Searching for good board members is a year-round pursuit, he said, not something
undertaken in November for a December appointment. Nominating committees for self-perpetuating boards have a responsibility
to seek a balance of ideas representative of the community.
''Uncovering a pool of people who care deeply about your mission and (who)
could strengthen your board, that's the primary thing,'' Vickers said. ''It's something you need to work on all the time and
think about all the time, and not wait until the last minute.''
Organizations run by out-of-touch boards give an unhappy public little recourse.
''You can always use the power of persuasion or personal influence,'' Vickers
said. ''But boards have the legal authority to run their institutions, and there is no higher authority for an audience or
for a concerned community member.''
If boards are suspected of impropriety or mismanagement, the last resort is
the filing of a report with the state attorney general's office, experts say. Those who file reports eventually will be asked
to testify.
While much has been written about board interaction and behavior, considerably
less information is available to advise the public, or even to advise a board on how to deal with the public.
Vickers and Emily Redington address the topic near the end of their small,
advice-laden book Follow the Leader (Academy for Leadership and Governance, Report No. 1, 2001).
They provide a checklist for boards, excerpted here, to help avoid pitfalls:
* Has the organization maintained or enhanced its position and reputation in
the community?
* Have funders continued their relationship? Do they have confidence in the
organization?
* Does the audience feel similar comfort and do they like the changes?
* Has the organization weathered change effectively?
Barbara Zuck is Dispatch arts columnist and senior critic.
bzuck@dispatch.com